How Can Recruiters Hire During The Holiday Season?
You’ve always heard from your hiring manager how Decembers can be less hectic and ’tis the season when recruitment is slow. Indeed, these are true. Christmas and New Years are usually less busy for the recruitment and staffing industry but apart from re-evaluating your current work scenario and life situations, recruiters must also consider this time to be a golden opportunity. It’s one of the most crucial recruiting months apart from January and June when social recruiting is a top priority and recruiters must really look forward to pulling up their socks during this time.
This is the time when most of the candidates are chalking out their future plans and what better gift can hiring managers give than the gift of a great job? Recruit CRM is thereby pointing out 5 such reasons why Christmas and New Years are the best time to recruit.
Here Is Why Christmas & New Years Are The Most Effective Time For Recruitment
The Holiday season being the ultimate season of gifting, this can be the time when recruiters provide life-changing job opportunities to candidates. Here are 5 reasons why Christmas & New Years can serve as your ideal recruitment strategy!
1. Candidates Have Ample Free Time During The Holidays
An easy-excuse month, December is the time when employees take free time off from their work. Especially with Covid-19 restrictions still in place around the world and the new variant of coronavirus forcing Tier-4 restrictions being implemented in the UK, this can be the time that recruiters can make the most use of. With potential candidates and employees catching up on all the social media reading, recruitment agencies and companies alike can focus on building their employer brand effectively around this time. A lot of employees typically make use of their unused vacation in December as it’s the year’s end and as a result, they are usually available for job interviews. Especially with all the major firms and companies shutting down for the Holidays, this is the perfect time when they reflect on their life and work choices. Who knows? You might just hit a six during this time!
2. Little To No Recruiting Competition
Owing to a poorly planned recruiting budget, corporates and agencies can run out of money during December and they will be forced to limit their hiring. Also, most of the offices and recruitment agencies remain less active during this time. With these being the two most important reasons, December is definitely the best month for recruiting. You won’t encounter severe competition from other hiring firms who otherwise might be fighting with you over highly skilled qualified candidates.
3. Employee Referrals Work The Best During This Time
Finally, the employees of the company that you’re hiring for have extra time and they will likely be active on social media during the Holiday season. Recruiters must grab this great opportunity to encourage them to find top-quality referrals and send it their way. Though this year being physically present in Christmas and New Year parties may be a no-go, employees can definitely use the power of social media to use. Encourage them to send season’s greetings to top prospects and use communication strategies to further strengthen the relationship.
4. The Best Time To Hire Freshers
It is rather intriguing to note that up to a third of college students graduate at the end of the fall semester. However, there are only a handful of recruitment firms who specifically target these freshers. In addition, during the Holiday break, students have a great deal of free time and most of them nowadays actively lookout for opportunities to add to their CV. As a result, college students are easy to contact during December and effective recruitment can easily occur.
5. Usage Of Mobile Platforms Increase Significantly
This is the time when most of us use social media the most. Starting from clicking to posting pictures on Instagram to calling our friends and constant texting, recruiters can use this to their advantage and reach out to prospective candidates. It’s not unknown that the mobile platform is truly a massive recruiting tool. Make sure your December recruitment strategy involves the usage of social media and making the most out of sites like Instagram and Facebook where recruiters will clearly remain active the most. Read more about how recruiters can hire via Instagram and all about social media recruiting here.
When companies and firms close during Christmas and New Years, it’s, in reality, a great blunder that they are making as they will be missing out on some considerable opportunities. Apart from the above, recruiters can also use predictive analysis to analyse the behaviour of their candidates and also review their year-end metrics to develop better recruitment strategies for implementation in 2021. Top recruitment agencies that are willing to not take a break this December 2020, make use of your free time and begin your Holiday recruiting campaign today!
Originally published at https://recruitcrm.io.
